Our Origin Story
Born from frustration, fueled by curiosity.
It all started with some really frustrating words…
Picture this: a professional with a strong scientific background, diving into a historical fiction novel, and stumbling over words on every other page. That was me. And with a brain injury in my past, every cognitive challenge feels personal. Reading became a chore. My e-reader could define the words, but their meanings kept slipping away, like trying to catch smoke. Instead of enjoying the story, I kept getting yanked out of it.
So, I almost gave up on reading… until I stumbled upon the Reticular Activating System (RAS)—our brain’s spotlight that helps us focus. Ever notice a brand’s logo popping up everywhere after you first hear about it? That’s your RAS at work! I wondered: What if I applied this to reading?
Spoiler alert: It worked. By priming your brain with definitions before reading, you can actually grasp and remember them better. The reading experience becomes fluid, and poof—all those distractions vanish.
And that’s how WordFlow was born. Turns out, I wasn’t alone in this struggle.
Our Mission
Bring back the joy of reading, one word at a time
The slow fade of our collective vocabulary isn’t just my problem—it’s a silent epidemic. We’re leaning more on images and videos, while words quietly slip away. This doesn’t just hurt our reading—it weakens our ability to think, remember, and express ourselves.
But hope is here. Let’s bring back the power of words, color our memories with vibrant language, and ensure future generations grow up in a world rich with storytelling.
Join the WordFlow. Rediscover the joy of reading.
Meet the Founders
Matt Johnson
Favorite Book —
Shōgun by James Clavell
Matt’s a healthcare pro, entrepreneur, and brain health advocate (he’s also a Brain AVM survivor). With two successful health-tech exits under his belt, he’s now on a mission to change how we learn vocabulary. When he's not building WordFlow, Matt’s an angel investor and a dedicated dad to three young adventurers.
Andy
Book He Wishes He Could Read for
the First Time Again: The Wheel of Time
Andy’s a full-stack engineer who’s driven major healthcare projects and delivered innovative machine learning solutions. A finalist in Microsoft’s Imagine Cup, Andy now applies his talents to WordFlow, making sure our tech is as smooth as your reading experience. Outside of work, he mentors budding coders and celebrates innovation.
Anna Lergaard Jensen
Most Recently Read: Curious George
(at least once a night—thanks, kids!)
Anna’s the mastermind behind WordFlow’s revenue strategy. She has experience bringing software companies to IPO, and is an avid reader herself. After teaching herself 8 languages, she’s also passionate about making vocabulary learning fun. When she’s not working on spreading the word about wordflow, she enjoys outdoor games with her kids.
